WOODSTAR NEWS STORIES
With current research by YouGov* revealing that almost a quarter of Brits have either already switched some of their drinking to low alcohol alternatives or would consider doing so in the next six months, 2019 is set to be another year of growth for the low/no alcohol category.
We are delighted to announce we have partnered with Old Compton Brasserie, part of London’s leading restaurant and club group Maxwell’s, to launch a new Dry January initiative. As the drinking rate among British adults hits its lowest in eighteen years, our partnership will see Old Compton Brasserie provide complimentary glasses of Woodstar to all those actively looking to reduce their alcohol intake in January.
During 2018 we saw huge growth of the low/no alcohol drinks category as Brits turned their backs on high alcohol content in favour of healthier choices. With the drinking rate in the UK now at its lowest in 18 years, and more than a quarter of those aged 16-24 choosing to avoid alcohol altogether, we expect this trend to only increase in popularity during 2019.